BAD Marketing logo

Crafting a personalised online experience for Eclipse

Eclipse Curtains is one of the biggest brick-and-mortar brands in the curtain category. With partnerships spanning across the largest retailer in the country.

The Need

With a strong presence in the brick-and-mortar retail world, Eclipse wanted to expand their business to online retail. Not just dip their feet in, but win. To do this, they needed a partner with the expertise and growth mindset to do so. That’s where the BAD Marketing Team comes in.

XX%

Increase in YoY Sales

XX%

Lowered ACoS in Sales

XX%

Market Share Increase

The Partnership

The BAD Team has become an extension marketing department for the Eclipse brand. Where we’ve planned and implemented a full-funnel advertising strategy, generated critical models to drive business decisions such as sales / demand forecast and inventory analyses.

Our Role

Aggressive Sales Growth

Full Catalog Management

Full Advertising Scaling & Management

Analysis & Consulting On Operations

Holistic Brand Content

Content Guidance

Enhanced Brand Content (A+ Detail Pages)

Amazon Brandstore Creation