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Crafting a personalised online experience for Eclipse

Eclipse Curtains is one of the biggest brick-and-mortar brands in the curtain category. With partnerships spanning across the largest retailer in the country.

The Need

With a strong presence in the brick-and-mortar retail world, Eclipse wanted to expand their business to online retail. Not just dip their feet in, but win. To do this, they needed a partner with the expertise and growth mindset to do so. That’s where the BAD Marketing Team comes in.


Increase in YoY Sales


Lowered ACoS in Sales


Market Share Increase

The Partnership

The BAD Team has become an extension marketing department for the Eclipse brand. Where we’ve planned and implemented a full-funnel advertising strategy, generated critical models to drive business decisions such as sales / demand forecast and inventory analyses.

Our Role

Aggressive Sales Growth

Full Catalog Management

Full Advertising Scaling & Management

Analysis & Consulting On Operations

Holistic Brand Content

Content Guidance

Enhanced Brand Content (A+ Detail Pages)

Amazon Brandstore Creation