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Bringing a global character brand to Amazon Marketplace

Line Friends is a global creative studio specializing in brand characters with stores located across 11 countries and in cities like New York, Hong Kong, and Shanghai.

The Need

Line Friends had the brand power and recognition, but were new to the Amazon Marketplace. With our decades of experience and a proven track record of creating winning brands on Amazon, we were able to launch and grow Line Friends to exponentially in a couple years.


Increase in YoY Sales


Lowered ACoS in Sales


Market Share Increase

The Partnership

The Line Friends brand owns the Asian market. But when they made the decision to break out and head west, they chose to partner with BAD. And we chose to bring their brand to Amazon. By developing a content & catalog style that fits their brand, and through optimizing the Amazon shopping experience, we were able to help create a cohesive web experience built for the markets of today, and tomorrow.

Our Role

Aggressive Sales Growth

Full Catalog Management

Full Advertising Scaling & Management

Holistic Brand Content

Content Guidance

Enhanced Brand Content (A+ Detail Pages)

Amazon Brandstore Creation